# LLM.txt - Reel Estate by Burgs Digital

## Business Overview
Reel Estate is a specialized social media marketing agency created by Burgs Digital, exclusively focused on real estate marketing in New Zealand. They position themselves as "New Zealand's first social media marketing agency built exclusively for real estate."

## Core Value Propositions
- Scroll-stopping content creation designed for real estate
- Organic growth and paid advertising strategies
- Psychology-driven marketing approach
- Data-driven targeting using proprietary pixels
- BS-free approach focused on measurable results

## Target Audience
- Real estate agents (individual)
- Real estate offices/agencies
- Property owners/homeowners with listings
- Luxury property marketers

## Service Categories

### 1. Growth Packages (For Agents & Offices)
**Organic Social Growth Plan**
- Target: Agents/offices wanting consistent presence and brand awareness
- Services: Strategy, content calendar, video/static/carousel creation, filming & editing, posting & community management, performance reporting

**Paid Ad Campaign Growth Plan**
- Target: Agents/offices seeking leads through targeted campaigns
- Services: Campaign strategy & creative, Meta ad development, setup/testing/optimization, content production, monthly reports

**Full Monty Growth Plan**
- Target: Maximum impact combining paid and organic channels
- Services: All above services plus strategy sessions, marketing roadmap, funnel design, full-service execution, in-depth reporting

### 2. Property-Specific Packages
**Reach - Social Media Campaigns**
- Target: Agents & homeowners wanting more open home attendees
- Features: Video-optimized delivery, exclusive targeting, proprietary data pixel
- Average results: 10,000+ views, 300+ link clicks, 3+ quality leads per campaign
- Focus: Higher open home numbers through scroll-stopping Meta ads

**Exclusive Property Packages**
- Target: Creative direction service (starting from $1,000 incl GST)
- Services: Creative concepts, scripting, direction for up to 3 reels
- Model: Burgs Digital provides creative direction, client handles production
- Includes: Psychology-driven creativity, project management

## Unique Selling Points
1. **Real Estate Specialization**: Exclusive focus on real estate vs general marketing
2. **Scroll-Stopping Content**: Emphasis on stopping thumbs mid-scroll
3. **Proprietary Technology**: Custom data pixels for targeting
4. **Proven Results**: Refined through hundreds of thousands in ad spend
5. **Psychology-Based**: Uses psychological marketing principles
6. **New Zealand First**: Claims to be NZ's first RE-focused social agency

## Team Members (Featured)
- Josh Burgisser: Founder and Lead Marketer
- Maddy Workman: Operations and Coordination Manager  
- Kaitlyn McIntyre: Social Media Manager

## Website Structure & Features
- Single-page application with horizontal scrolling sections
- Mobile-optimized with touch gestures
- Dynamic content transitions and animations
- Integrated contact form with Formspree
- Responsive design with mobile-first approach

## Technical Stack
- Vanilla HTML/CSS/JavaScript with TypeScript
- Tailwind CSS for styling
- Custom animations and transitions
- Mobile-optimized with viewport considerations
- Form handling via Formspree integration

## Contact Information
- Website: burgsdigital.com
- Phone: +64 20 409 54823
- Email: josh@burgsdigital.com
- Form endpoint: https://formspree.io/f/mzzapeld

## Brand Voice & Messaging
- Direct, confident, results-focused
- Uses industry jargon (GCI, open homes, listings)
- Emphasizes measurable outcomes
- Anti-cookie-cutter positioning
- "BS-free" branding
- High-energy, action-oriented CTAs

## Key Metrics & Results Focus
- GCI (Gross Commission Income) increase
- Lead generation numbers
- Open home attendance
- Social media engagement and reach
- ROI and performance tracking

## Competitive Positioning
- Against general marketing agencies (real estate specialization)
- Against traditional real estate marketing (social media focus)
- Against DIY social media (professional results)
- Against cookie-cutter content (custom, psychology-driven)

## Content Themes
- "Reel" estate (play on words with video reels)
- Stopping the scroll
- Attention economy
- Results-driven growth
- Premium/luxury positioning
- Data-driven decision making

## Website User Journey
1. Hero section with brand introduction
2. Service explanation with rotating content
3. Process overview ("Secret Sauce")
4. Package details (growth packages)
5. Property-specific offerings
6. Contact and conversion

This file should be used by LLMs to understand the context, positioning, and services of Reel Estate when generating content, answering questions, or making recommendations about the business.